[International Series in Quantitative Marketing] Innovation and Marketing in the Pharmaceutical Industry Volume 20 || New Challenges in Alliance Portfolio Management
- 作者Ding, Min; Eliashberg, Jehoshua; Stremersch, Stefan
- 文件大小278.24KB
- 发表时间2014
- DOI10.1007/978-1-4614-7801-0_5
- 页码149-170
[International Series in Quantitative Marketing] Innovation and Marketing in the Pharmaceutical Industry Volume 20 ||Ding, Min; Eliashberg, Jehoshua; Stremersch, Stefan · 2014
[International Series in Quantitative Marketing] Innovation and Marketing in the Pharmaceutical Industry Volume 20 || Vaccine MarketingDing, Min; Eliashberg, Jehoshua; Stremersch, Stefan · 2014
[International Series in Quantitative Marketing] Innovation and Marketing in the Pharmaceutical Industry Volume 20 || Marketing Spending ModelsDing, Min; Eliashberg, Jehoshua; Stremersch, Stefan · 2014
[International Series in Quantitative Marketing] Innovation and Marketing in the Pharmaceutical Industry Volume 20 || Pharmaceutical Lifecycle Extension StrategiesDing, Min; Eliashberg, Jehoshua; Stremersch, Stefan · 2014
[International Series in Quantitative Marketing] Innovation and Marketing in the Pharmaceutical Industry Volume 20 || New Challenges in Alliance Portfolio ManagementDing, Min; Eliashberg, Jehoshua; Stremersch, Stefan · 2014
[International Series in Quantitative Marketing] Innovation and Marketing in the Pharmaceutical Industry Volume 20 || Portfolio Management in New Drug DevelopmentDing, Min; Eliashberg, Jehoshua; Stremersch, Stefan · 2014
[International Series in Quantitative Marketing] Innovation and Marketing in the Pharmaceutical Industry Volume 20 || How DTCA Influences Prescription Pharmaceutical MarketsDing, Min; Eliashberg, Jehoshua; Stremersch, Stefan · 2014
[International Series in Quantitative Marketing] Innovation and Marketing in the Pharmaceutical Industry Volume 20 || Leveraging Social Media in the Pharmaceutical IndustryDing, Min; Eliashberg, Jehoshua; Stremersch, Stefan · 2014